Search Engine Optimization is the process of making websites and webpages technically sound and relevant for both the user and search engine to improve rankings, drive organic traffic and increase awareness within the search results. SEO will contribute to the success a business see not one with organic search directly, but also in other forms of digital marketing (e.g. user experience, conversion rates, technical function, etc.). Local SEO is a kind of SEO strategy that optimizes the Google Business Profile & Business listings to increase visibility on maps and search for geo-modified/geo-implied search terms (e.g. "near me" searches).

Benefits of Local SEO

• 88% of people searching for a local business will call or visit the business within 24 hours
• 58% of American adults have used voice search to find a local business

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