Frequently Asked Questions

 

How much will digital advertising cost? (It's too expensive because I'm a small business)

NEW Radio Digital is designed for every business and not just the "big" ones. We spent a lot of time to make sure there will be a solution availabe for everyone and every business. We have taken the time to understand our products and we will take the time to understand what you want to accomplish and fit that within a budget that is manageable. We have programs that start around $350-$500 per month and they are strong enough to see results. 

 

Is Facebook good enough as a website? 

The Short answer is No. You need to have a real website in order to be competitive today. This allows SERPs (Search Engine Results Pages) to find your business and the show you in the results. Because Google does control most of the searches, you want to be Googles friend and they don't cooperate with a Facebook page. We are not saying that you shouldn't have a Social Media strategy, but you need a website. NEW Radio Digital has options to build you a website that will be more than enough for what most businesses need. Options start at $300/month. And you are in control of your own domain! 

 

Do Radio and Digital work well together? 

We have Radio in our name for a reason, the answer is absolutely. But we are not going to force either on you as we need to find out what the best options are to help you accomplish your goals. Radio is the best to help people become familiar with your business or product and using a Geo-Targeted campaign can be the best compliment to a radio campaign. 

 

"I just do social media" as a marketing strategy. 

That's okay, but, you are only reaching a fraction of the people you could be reaching. Facebook (Meta) changes their algorithms on a regular basis and NEW Radio Digital's team keeps up with those changes. We offer campaigns that will reach the exact audience you want to reach, when you want to reach them and give you the results that you are looking for... not just views and likes. We also offer Social Media Management so you can run your business and we can take care of optimizing your Social Media presence while growing YOUR followers. 

 

Which websites will my ad appear on?

Online marketing has changed everyone’s perspective on the channel. Advertising used to be about knowing the exact URL your ad would run on, but now with advanced targeting tied to advanced data, online marketing has evolved so it's focused on the user, not the site they’re visiting. We offer both, premium URL- specific advertising on our own sites and advanced targeting across the internet. We police the sites your ad will run on, filtering them for questionable content and ensuring your ads never appear on an unacceptable page.

 

I’ve tried digital advertising and it didn’t work.

We understand your hesitation. In fact, we’ve heard that from many of our clients who felt the same way before trying our solution. Most providers are unable to target specific solutions that best suit you and your business. We offer a performance guarantee for display marketing, optimizing visibility on all digital platforms, and delivering the best possible outcome. We track clicks, monitor conversions, and view-throughs on all campaigns. 

 

I’m concerned my ad will be in remnant only positions or the program will be low quality.

Remnant is only defined as such because it wasn’t sold by the actual publisher. Most publishers leave over 50% of their inventory unsold which means the other half of their premium inventory is available to buy through this tactic. We help businesses like yours take advantage of the distressed inventory, targeting campaign based on the best audience for your business.